People assume you need an editor, a scriptwriter, and someone filming you to post consistently. I don't have any of that. I have AI and a system I run on repeat. This is the exact process, step by step.
Step 1: Find the idea
I don't sit down and try to invent content out of thin air. I pull from two places:
- My own comment section. What are people actually asking me? Recurring questions are recurring content ideas. If three people ask the same thing, that's a sign, not a coincidence.
- What's trending. In my niche, on other people's content. If something's already getting traction, there's a reason. I'm not copying it. I'm using it as a signal for what people want right now.
Step 2: Build the script (two paths)
This depends on where the idea came from.
If it came from a comment:
I outline the process myself first. The actual steps of what to do, in order, in my own head. Then I hand that outline to AI and ask it to build a script around it. I already know the process, so I'm not asking AI to invent it. I'm asking it to help me say it well.
Here's the kind of prompt I use:
Here's a step-by-step process I follow for [the outline you wrote].
Turn this into a short-form video script in a direct, no-fluff tone.
No corporate language, no hype. Open with a hook in the first line
that makes someone stop scrolling. Keep it tight enough to fit a
60-90 second video.If it came from a trending video:
I pull the transcript from the video, then ask AI to rewrite it in my brand voice. Same core idea, filtered through my perspective and delivery instead of theirs.
Prompt I use for this one:
Here's a transcript from a video on [topic]. Rewrite this as a script
in my voice: direct, no-fluff, income-focused, talking to solopreneurs
building a business without a team. Keep the core idea but make it
sound like me, not a summary of someone else's video.
Transcript:
[paste transcript]Step 3: Make it sound like me
Scripts that come back from AI always read a little too polished, a little too generic. Before anything goes to camera, I go through and adjust it to match how I actually talk. This step matters more than people think. It's the difference between content that sounds like a script and content that sounds like a person.
Step 4: Production
I've got two paths here, depending on the day.
- Film it myself. Sometimes I get in front of the camera and shoot it the traditional way, then edit it myself.
- Use my AI twin. Most of the time, I record just the audio. Me reading the final script, matched to my HeyGen AI twin. This is the move that actually saves me the most time. Recording audio takes a fraction of the time that setting up a shot, filming, and re-filming does. My AI twin delivers it. I never have to be on camera that day.
Neither path is "the right one." It's whichever gets the content out the door faster that day.
Step 5: Edit
Whichever production path I used, I go through and do the edit pass. Tightening, cutting, cleaning up before it's ready to post.
Step 6: Distribute
This is where the system saves the most manual effort:
- YouTube. Posted manually. This one I do by hand every time.
- Shortform content. Pushed out across multiple platforms using Repurpose, instead of manually uploading the same clip five times.
- Long-form video to shortform clips. When I want to cut one long video into multiple short pieces, I run it through Opus Clip instead of manually scrubbing through footage looking for cut points.
Step 7: Check what worked
I check performance directly inside each platform. No separate analytics tool, no dashboard. Just what the platform itself tells me. Then the loop starts over. Whatever's resonating, or whatever people are asking about in the comments, becomes the next idea.
Why this works without a team
Every step in this system replaces a job someone would normally hire for. A scriptwriter, a video editor, a social media manager posting across platforms, someone cutting clips from long-form. I'm not skipping those jobs. AI is doing them. That's the whole model: no team, no agency, AI is my staff.
You don't need every tool I use exactly. You need a system where each step has an owner, even if that owner is a piece of software instead of a person.
Want the tools mentioned here? They're linked in my Daily Stack and Resource Hub.